TELEVISION:
We wanted the natural qualities of Pure & Natural to come though in the television, so we shot it in the rain forests of Puerto Rico.
PRINT AD:
WEBSITE:
BRAND BOOK:
We created a brand book for the sales force that communicated the standards, product benefits, display requirements and more.
PRODUCT PACKAGING:
Not only was the packaging designed to reflect the earth-friendly aspects of the product, but it was actually biodegradable, and the soap package was infused with Amaranth seeds. So you could literally plant it in the ground and watch it grow.
